Did The Force Awakens merchandise just reveal a plot secret, or is it only marketing synergy?

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Start prepping your theories, because according to Jedi Temples Archives an unexpected original trilogy figure will be a part of The Force Awakens action figure line. Now, it’s not someone so unexpected that I think one really needs a complicated theory, but fandoms gonna fandom. Still, ‘Qui-Gon’s Noble End’ this isn’t.

→ Since today marks exactly one month until Force Friday, we’re seeing a few bits about the toy launches. Making Star Wars has some fuzzy Walmart signage pics, and Toys R Us put up a press release – though with no direct mention of The Force Awakens. (Expect that shoe to drop closer to September.)

→ Even Del Rey got in the spirit, with pics of Aftermath book covers being printed.

→ And finally, Simon Kinberg talked a little about the Story Group – apparently the very early days, as Michael Arndt is mentioned – to Entertainment Weekly.

2 thoughts on “Did The Force Awakens merchandise just reveal a plot secret, or is it only marketing synergy?

  1. eliz

    People are thinking a figure of someone who is in the trailer is a spoiler? don’t even have to think hard to come up with a reason for that…

    The new steelcases sound cool, no new content is a downer. And that everyone pictured on them from the photos are all bad guys except Yoda. Come on, give me a Luke! I’ll bite I swear!

    1. Dunc Post author

      Spoilerphobes are nuts. I try and play it safe, within limits. Even if I think it’s a reach.

      You know, you can comment on more than one post. ;)

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