Steve Sansweet reveals the Revenge of the Sith title via t-shirt at SDCC ’04.
For those of us who remember the prequel era, perhaps the most puzzling part of fan speculation about Episode VII reveals has been the assumption that a title would be offered this early in the process. Mike Ryan at The Huffington Post has a nice look at Star Wars title announcements – and wonder no more why none of us veterans* are expecting to see a full title before mid-2014.
* I use the term loosely. Look how shitty this post is. I didn’t even use the title. Bad baby blogger.
A few more pieces emerged yesterday about fan expectations in the wake of D23. Germain Lussier at Slashfilm points out in his (occasionally eye-roll worthy) piece on the backlash, part of the issue is that the landscape of movie announcements has changed drastically over the years. Most pointedly, Marvel is giving fans their titles, characters and other tidbits long before they begin filming. On the other hand, Forbes’ Scott Mendelson thinks that Marvel and others actually reveal far too much about their films before they’re out. And even Harrison Ford has spoken out on the trend, saying that if Star Wars and Raiders of the Lost Ark came out today they “would be no fun at all.”
We’re in a holding period for Episode VII right now. We have some varied answers from folks at the top, but with the notoriously secretive J.J. Abrams at the helm we can probably safely predict they won’t be nearly as forthcoming as the Marvel folks. And maybe that’s a good thing. (Or are they just driving us on?) It’s a whole new landscape, and even Lucasfilm is still figuring it out. So again: patience.