Mashable’s Chris Taylor exploring the business and culture of Star Wars in upcoming book

Hyperspace falcon Chris Taylor, deputy editor at Mashable, is working on How Star Wars Conquered the Universe, a book on the business and culture of the franchise.

I’m thrilled to be writing How Star Wars Conquered the Universe, the first book to examine the entire Star Wars brand from a business/culture perspective. As Disney takes control of the franchise and prepares to release Episode VII in 2015, there’s never been a more important time to consider exactly what made this epic great in the first place. Its past offers a lot of clues to why it has a robust future in the post-Lucas era, given how much of it was a team effort from the very beginning. I want to give proper credit to all the other talented writers, technicians, artists and game-makers who built the Expanded Universe and helped it thrive.

It’s a daunting prospect, trying to do justice to a modern legend that has mesmerized every generation since 1977, but I can’t imagine a more engrossing research project. This book will be more fun than a barrel full of Banthas.

It sounds like even the Expanded Universe will get a place in the spotlight – Taylor told CNET he’s trying to read/reread all the novels and comics, which seems pretty ambitious.

Taylor has covered Star Wars since 1997; this will be his first book. It’ll be released early next year by Basic Books.

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