There is one side to the Disney deal that I haven’t seem much bandied about: It means there probably won’t be any more Star Wars Happy Meals. In 2006, Disney stopped their partnership with McDonalds, and they have in recent years done tie-ins with healthier options like Subway, which they have teamed up with for Brave and Frankenweenie. Head into a Subway today and you’ll see promos for Wreck-it Ralph. (Hat tip to CJer Rach for noticing!)
McDonalds has done Star Wars Happy Meal promotions based around The Clone Wars in 2008, 2010 and earlier this year. In 2005, Revenge of the Sith toys appeared at Burger King; Taco Bell had toys for the Special Editions and teamed up with corporate siblings Pizza Hut and KFC for The Phantom Menace promotions. (Attack of the Clones sat the fast food market out.) And the GenXers among us will remember Burger King’s Return of the Jedi glasses from 1983.