The Avengers smashes at box office

The cumulation of Marvel’s multi-film strategy is proving to be the most successful yet: The Avengers‘ $200.3M opening weekend has soared it past Harry Potter and the Deathly Hallows: Part 2 for the biggest opening weekend of all time. (Potter still holds the record for biggest opening day.)

Word-of-mouth is playing a big part – the film only dropped 13% from Friday to Saturday, and it’s getting a rare A+ rating from CinemaScore participants. And:

“It’s not playing like just a superhero film,” says Dave Hollis, Disney’s executive vice president of distribution. “It’s playing like a huge, accessible-to-everyone, all-quadrant picture.” To prove Hollis’ point, Disney is reporting that the PG-13 superhero flick was split 50-50 between moviegoers under the age of 25 and those over 25. And while men outnumbered women, it wasn’t to an extreme extent; men made up 60 percent of the film’s audience.

Everyone loves a superhero movie! Or maybe just Joss Whedon, who will certainly have his pick of offers now.

6 thoughts on “The Avengers smashes at box office

  1. Aaron

    Somebody has to say it, so I will: Firefly. That is: Serenity II. Make a sequel, reboot it, make a prequel, I don’t care, just bring it back. With the Avengers behind Whedon, not even Fox should be able to take the sky from him.

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  2. Doyle

    I seem to remember Warren Ellis talking a while back about a post-apocalyptic series/film project that he was developing with Whedon…which I would not object to seeing in the least.

    I also wouldn’t OBJECT to another Firefly/Serenity project, but at this point I think that I would be a little afraid of it.

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