The cumulation of Marvel’s multi-film strategy is proving to be the most successful yet: The Avengers‘ $200.3M opening weekend has soared it past Harry Potter and the Deathly Hallows: Part 2 for the biggest opening weekend of all time. (Potter still holds the record for biggest opening day.)
Word-of-mouth is playing a big part – the film only dropped 13% from Friday to Saturday, and it’s getting a rare A+ rating from CinemaScore participants. And:
“It’s not playing like just a superhero film,” says Dave Hollis, Disney’s executive vice president of distribution. “It’s playing like a huge, accessible-to-everyone, all-quadrant picture.” To prove Hollis’ point, Disney is reporting that the PG-13 superhero flick was split 50-50 between moviegoers under the age of 25 and those over 25. And while men outnumbered women, it wasn’t to an extreme extent; men made up 60 percent of the film’s audience.
Everyone loves a superhero movie! Or maybe just Joss Whedon, who will certainly have his pick of offers now.
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6 responses so far ↓
1 Stooge // May 6, 2012 at 5:33 pm
Will DC give him back Wonder Woman? Let’s wait for the inevitable disappointment.
2 Dunc // May 6, 2012 at 7:01 pm
Watch, they offer him a real (lame) challenge, like rebooting the Fantastic Four.
3 jawajames // May 7, 2012 at 1:56 am
dunc: why must you hurt me?
4 Dunc // May 7, 2012 at 8:21 am
Why do you ask these questions when you already know the answers?
5 Aaron // May 7, 2012 at 10:09 am
Somebody has to say it, so I will: Firefly. That is: Serenity II. Make a sequel, reboot it, make a prequel, I don’t care, just bring it back. With the Avengers behind Whedon, not even Fox should be able to take the sky from him.
6 Doyle // May 7, 2012 at 2:16 pm
I seem to remember Warren Ellis talking a while back about a post-apocalyptic series/film project that he was developing with Whedon…which I would not object to seeing in the least.
I also wouldn’t OBJECT to another Firefly/Serenity project, but at this point I think that I would be a little afraid of it.
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