Volkswagen’s second Star Wars ad officially debuted during the Super Bowl last night, and although reception in the fandom was lukewarm, (‘last year’s was better’) it seems to have done fairly well with the general audience, and the dog (and his fat suit) even got a small spotlight from the Los Angeles Times.
For instance, San Francisco Chronicle’s Peter Hartlaub named it his second best, behind only the Clint Eastwood Chrysler spot. The Salt Lake Tribune’s Scott D. Pierce named it his #1. Salon’s Mary Elizabeth Williams admits that the spot was “shameless” and not as good as last years, but came out in favor because, well, dogs and Star Wars. The A.V. Club were less impressed, calling the dog “fairly cute” but saying the Star Wars endcap was “buzz insurance”.