In the latest in a string of big changes for StarWars.com, it was announced today that the Star Wars Shop will be closing down on July 18th.
I must admit I’m kind of shocked by this news – when the site’s advertising went away, I had assumed that the shop’s success was part of the reason.
The announcement says they are looking at “new ways to showcase Star Wars merchandise” and that information would be shared “in the coming months.”
Matt Martin, the site’s buyer, is staying with Lucasfilm, “shifting into something new,” he said today on Twitter.
For that matter, we’ve had no official word on Steve Sansweet’s replacement, though he’s been officially retired from Fan Relations for several months now. Could a reworking of StarWars.com coincide with that announcement?