The Infinite Force on how to write a ‘popular’ blog on starwars.com. I don’t think there’s really a set formula, but you might as well give it a try. Early morning rambles and very snarky things about Courtship of Princess Leia or the YJK series (inexplicably beloved by the young’ens) have also been known to work. Or just hope everyone else sucks that day.
Nardasarmy introduces the fandom buddy system.