From April Fools to reality: NYT explores origins of Thinkgeek’s tauntaun sleeping bag

ThinkGeek's Tauntaun sleeping bagThinkgeek and their tauntaun sleeping bag has made the mainstream: A profile in The New York Times.

Mostly a retailer, ThinkGeek does very little licensing and manufacturing, and its attempts to get a meeting with Lucasfilm to work out the rights to make the sleeping bag went nowhere. “We’d really pretty much given up,” Ty Liotta, the company’s senior merchandiser, said. “We decided: ‘We’re not doing anything else with this, and it’s funny. Let’s make it an April Fools’ product.’ ”

And an internet phenomenon was born…

3 thoughts on “From April Fools to reality: NYT explores origins of Thinkgeek’s tauntaun sleeping bag

Comments are closed.