Thinkgeek and their tauntaun sleeping bag has made the mainstream: A profile in The New York Times.
Mostly a retailer, ThinkGeek does very little licensing and manufacturing, and its attempts to get a meeting with Lucasfilm to work out the rights to make the sleeping bag went nowhere. “We’d really pretty much given up,” Ty Liotta, the company’s senior merchandiser, said. “We decided: ‘We’re not doing anything else with this, and it’s funny. Let’s make it an April Fools’ product.’ ”
And an internet phenomenon was born…
3 responses so far ↓
1 Steve Perez // Nov 30, 2009 at 12:37 am
GOT MINE ON RESERVE! Finally an excuse for otherwise unexplainable odor!
2 Celeste Morne // Nov 30, 2009 at 11:21 am
I got one from ThinkGeek and can’t wait for it to arrive!
Use coupon code 9LBB to save $10 when you buy it!
3 Rach // Nov 30, 2009 at 2:50 pm
Mine left Secaucus on Sunday – should be snuggling in instestines Wed!
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