There’s an article in today’s Wall Street Journal about Lucasfilm and Star Wars merchandising. Alas, articles on the WSJ web site require a subscription (grr) to read, but here’s what the front-page blurb has to say:
The release of a new Star Wars videogame is getting the kind of push usually reserved for one of the saga’s new films, as part of an effort to keep the movies’ merchandising empire rolling.
If you have access to a print copy, the article is a lead on the paper’s second section. I believe the bigger bookstores (and occasionally Starbucks) will carry it.
ETA: Thanks to Hollywdliz, we find that the article is actually a free feature today!