The Clone Wars, The Force Unleashed help keep the Star Wars money tree shaking

Star Wars has been named the #1 toy license for 2008, thanks to sales that exceed $450 million: It was the year’s most popular licensed toy property. The success of The Force Unleashed and the appearance of 14 Star Wars titles on New York Times bestseller list contributed as well. And StarWars.com has seen a 30% jump in site traffic.