Del Rey is spearheading a tribute to author Aaron Allston, who passed away earlier this year, on Saturday, July 26, at San Diego Comic-Con. The Del Rey staff will be sporting Aloha/Hawaiian shirts and encouraging fans to do the same. (If you don’t have anything tropical-themed, tie-die is also a valid option.) They’ll also be giving away copies of Aaron’s novels throughout the day. If you’re not at SDCC, you can still dress up in something sufficiently bright, and Del Rey is encouraging fans to use the hashtag #AlohaAaron on social media.
DragonCon will be memorializing Aaron this year as well – stay tuned for details.